EFEKTIVITAS EVENT MARKETING DAN CONSUMER EXPERIENCE TERHADAP PURCHASE INTENTION : Studi Kasus K-pop Event di Kopi Chuseyo Kemanggisan Jakarta
Tren Pariwisata saat ini banyak berfokus pada usaha kuliner di Indonesia yaitu maraknya para pembisnis membangun bisnis kafe di DKI Jakarta. Ada beberapa hal yang umumnya digunakan untuk memfokuskan ciri khas kafe kafe tersebut seperti kafe dengan tema K-Pop yang saat ini sedang banyak sekali di gan...
Saved in:
Main Author: | Nadia Putri Alzahra, - (Author) |
---|---|
Format: | Book |
Published: |
2023-07-30.
|
Subjects: | |
Online Access: | Link Metadata |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The influence of Social media marketing on consumer purchase intention: investigating the effect of non-local brands.
Published: (2022) -
PENGARUH PROMOSI MELALUI INSTAGRAM DAN EVENT TERHADAP REPURCHASE INTENTION DI CENGHAR KOPI KOTA CIMAHI
by: Dian Anggraeny, -
Published: (2017) -
The Effect of Fast Food Digital Marketing on Purchase Intention Through Brand Image and Consumer Satisfaction (Study on KFC Palopo's Teen Consumers)
by: Wiwin Riski Windarsari, et al.
Published: (2022) -
Event sponsorship factors towards purchasing intention / Nur Farhana Mohd Sah ... [et al.]
by: Mohd Sah, Nur Farhana, et al.
Published: (2020) -
PURCHASE INTENTION: PERCEIVED EASE OF USE, BRAND AWARENESS DAN SOCIAL MEDIA MARKETING
by: Nadia Maulidya Putri,
Published: (2023)