PENGARUH KREDIBILITAS CELEBRITY ENDORSER BTS DALAM IKLAN TOKOPEDIA TERHADAP LOYALITAS PELANGGAN: Survei Pada Followers Akun Instagram Tokopedia
Tokopedia is a marketplace from Indonesia that was founded in 2009. Tokopedia is an online intermediary between sellers and buyers. In promoting itself as a marketplace, Tokopedia uses celebrity endorsers BTS in their advertisements. This is because Tokopedia considers that the career path, vision,...
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2021-01-15.
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