PENGARUH PROMOSI PENJUALAN, PEMASARAN MEDIA SOSIAL, DAN MOTIVASI BELANJA HEDONIS TERHADAP PERILAKU PEMBELIAN IMPULSIF : Studi Kasus Pengguna Gopay di Kota Bekasi
The purpose of this study is to prove that there is an effect of sales promotion on impulsive buying behavior, social media marketing on impulsive buying behavior and hedonic shopping motivation on impulsive buying behavior. This research is a quantitative study with primary sources of data. The obj...
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| Format: | Book |
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2021-02-04.
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