ANALISIS KEPUTUSAN PEMBELIAN ONLINE KOPI KENANGAN DITINJAU DARI PENGARUH MARKETING MIX

• Yazar: Muhammad Rafliatha, (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2021-02-03.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

Kopi Kenangan is a coffee shop in Indonesia that was founded in 2017 with a coffee-to-go concept. The purpose of this study was to determine and analyze whether the marketing mix has an effect on online purchasing decisions for Kopi Kenangan. This research uses descriptive quantitative method. Sampl...