PEMBELIAN TIDAK TERENCANA PADA HYPERMART : Studi Pada Giant Cinere Depok

This research is a quantitative that aims to determine the effect of store atmosphere, store atmosphere and bonus packaging to impulse buying. Population in this research is visitor of Transmart Carrefour Cilandak. The variables used in this research are store atmosphere, influence discounts and bon...

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Bibliographic Details
Main Author: Endy Setiawan, - (Author)
Format: Book
Published: 2019-01-08.
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