PENGARUH PERSEPSI HARGA, IKLAN, DAN BRAND IMAGE TERHADAP MINAT BELI PADA PRODUK SMARTPHONE SAMSUNG: Studi Pada Mahasiswa FEB UPN Veteran Jakarta
This research is a quantitative research that aims to determine the influence of price perception, advertisement and brand image on purchase intention samsung smartphone product. The population in this study was the students of economic and business faculties of UPN veteran Jakarta. The sample size...
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| Format: | Book |
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2019-01-07.
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| Online Access: | Link Metadata |
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