PENGARUH CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION MELALUI KEPUASAN PELANGGAN PADA E-COMMERCE SHOPEE
By using qualitative method, this research aims to analyze and prove the direct effect of customer experience and customer satisfaction towards repurchase intention, as well as the indirect effect of customer experience towards repurchase intention through customer satisfaction. The population used...
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2021-03-08.
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