PENGARUH ATMOSFER TOKO, PROMOSI PENJUALAN DAN MOTIVASI BELANJA HEDONIS TERHADAP IMPULSE BUYING: Studi Pada Konsumen Carrefour Blok M Square
This research is a quantitative that aims to determine the effect of store atmosphere, sales promotion and hedonic shopping motivation to Impulse Buying. Population in this research is visitor of Carrefour Blok M Square. The variables used in this research are store atmosphere, , sales promotion and...
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Main Author: | Enrico Fridhoriyanto, - (Author) |
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Format: | Book |
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2019-01-07.
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Online Access: | Link Metadata |
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