BRAND SWITCHING PENGGUNA SIM CARD SIMPATI
This research is a quantitative research that aims to determine the effect of price, advertising, and product attributes on brand switching. The population in this study were Simpati users in One Belpark Mall. The sample size was taken as many as 75 respondents, with a non probability sampling metho...
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Main Author: | Nurul Farida, - (Author) |
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Format: | Book |
Published: |
2019-01-08.
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Online Access: | Link Metadata |
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