EFEKTIVITAS IKLAN AIRY PORELESS FLUID FOUNDATION VERSI MODEL BAPAK-BAPAK TERHADAP MINAT BELI KONSUMEN
Advertising is an important thing for every manufacturer to market the products they sell so that they are better known by many people. One type of marketing mix that can be done is advertising. This study explains the effectiveness of the Airy Poreless Fluid Foundation advertising version of the ge...
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| Format: | Book |
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2021-07-28.
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| Online Access: | Link Metadata |
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| Summary: | Advertising is an important thing for every manufacturer to market the products they sell so that they are better known by many people. One type of marketing mix that can be done is advertising. This study explains the effectiveness of the Airy Poreless Fluid Foundation advertising version of the gentlemen's model on consumer buying interest. The theory used in this study is the Stimulus Organism Response (S-O-R) Theory, which explains that an effect is a special reaction to a given specific stimulus. The research method used is quantitative with a survey method, in which the data collection is distributed to 100 research samples who are followers of the @dearmebeauty Instagram account. The results of the research show that the Airy Poreless Fluid Foundation advertisement version of the gentlemen's model has an effectiveness on buying interest of 4.20. Hypothesis testing also shows that H0 is rejected and H1 is accepted. So it can be concluded that the effectiveness of the Airy Poreless Fluid Foundation advertising version of the gentlemen's model has a significant (significant) effect on consumer buying interest. In addition, the coefficient of determination test also shows that the effectiveness of Airy Poreless Fluid Foundation advertisements has an effect on buying interest of 73.1%. And based on the correlation value obtained, advertising effectiveness and buying interest have a very strong correlation level of 0.821. From the results of this research, it is hoped that Dear Me Beauty can continue to carry out the Making Beauty Better campaign in the future and be able to persuade consumers to buy Airy Poreless Fluid Foundation products. In addition, due to the lack of male respondents in this study, it is hoped that similar studies can use more male respondents. |
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| Item Description: | http://repository.upnvj.ac.id/12525/1/ABSTRAK.pdf http://repository.upnvj.ac.id/12525/2/AWAL.pdf http://repository.upnvj.ac.id/12525/3/BAB%201.pdf http://repository.upnvj.ac.id/12525/4/BAB%202.pdf http://repository.upnvj.ac.id/12525/5/BAB%203.pdf http://repository.upnvj.ac.id/12525/6/BAB%204.pdf http://repository.upnvj.ac.id/12525/7/BAB%205.pdf http://repository.upnvj.ac.id/12525/9/DAFTAR%20PUSTAKA.pdf http://repository.upnvj.ac.id/12525/10/RIWAYAT%20HIDUP.pdf http://repository.upnvj.ac.id/12525/12/LAMPIRAN.pdf http://repository.upnvj.ac.id/12525/13/ARTIKEL%20KI.pdf |