STRATEGI KOMUNIKASI PEMASARAN UMKM KULINER DALAM MEMANFAATKAN DIGITAL MARKETING UNTUK MEMPERTAHANKAN PEMASUKAN DI MASA PANDEMI COVID-19
A marketing strategy based on a marketing mix is used to achieve this with the stages of the communication strategy, segmentation, targeting, and positioning, which are used as the basis for marketing planning. Market-oriented strategic planning is the managerial process of developing and keeping th...
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| Format: | Book |
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2021-07-14.
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