PENGARUH KAMPANYE #BYOT BRING YOUR OWN TUMBLER TERHADAP PERILAKU PEDULI LINGKUNGAN : Survei Pada Followers Instagram @starbucksindonesia
This research aims to know the magnitude of influence from #BYOT Bring Your Own Tumbler campaign on Instagram followers of @starbucksindonesia's environmental care behavior. The model used in this research is the Ostergaard campaign model. The research was conducted using a quantitative researc...
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Main Author: | Ana Prima Larasati Nugraha, - (Author) |
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Format: | Book |
Published: |
2019-01-18.
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Online Access: | Link Metadata |
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