PENGARUH KAMPANYE #BYOT BRING YOUR OWN TUMBLER TERHADAP PERILAKU PEDULI LINGKUNGAN : Survei Pada Followers Instagram @starbucksindonesia

This research aims to know the magnitude of influence from #BYOT Bring Your Own Tumbler campaign on Instagram followers of @starbucksindonesia's environmental care behavior. The model used in this research is the Ostergaard campaign model. The research was conducted using a quantitative researc...

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Bibliographic Details
Main Author: Ana Prima Larasati Nugraha, - (Author)
Format: Book
Published: 2019-01-18.
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