PENGARUH INTENSITAS PROMOSI TERHADAP EKUITAS MEREK DAN KUALITAS LAYANAN SEBAGAI KEPUTUSAN PENGGUNAAN SHOPEEPAY (Studi Kasus Terhadap Pengguna ShopeePay di Kec. Duren Sawit Jakarta Timur)
This study aims to prove and analyze the direct and indirect effect between promotion intensity, brand equity and service quality on the ShopeePay usage decision. The population of this research is ShopeePay users in the Kec. Duren Sawit, with a sample of 40 respondents based on the Proporsinate Str...
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2021-07-26.
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