PENERAPAN MODEL UTAUT UNTUK MEMAHAMI NIAT PEMBELIAN PENGGUNA APLIKASI SAYURBOX DIMASA PANDEMI COVID-19
The COVID-19 pandemic has an impact not only on people's health but also on their lifestyle and the way they behave. It also has a profound impact on consumers from their product choices to the way they shop. This change in the way of shopping requires business people to adapt. The retail secto...
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2021-07-13.
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| Summary: | The COVID-19 pandemic has an impact not only on people's health but also on their lifestyle and the way they behave. It also has a profound impact on consumers from their product choices to the way they shop. This change in the way of shopping requires business people to adapt. The retail sector, which does most of its business offline, is certainly very disadvantaged by this pandemic. On the other hand for digital businesses, pandemic has its own advantages because of government rules that require people to implement social distancing. Sayurbox is a company that is in these two sectors, namely retail and digital. Sayurbox is a vegetable selling company using a digital application. The purpose of this study was to determine, analyze and prove the effect of performance expectancy, effort expectancy and social influence of the Sayurbox application on their purchase intentions. This research was conducted quantitatively with the number of respondents being 100 Sayurbox consumers in Bekasi and using a non-purposive sampling method using Partial Least Square (PLS) analysis. The results of this study prove that performance expectancy and effort expectancy have a positive effect on purchase intentions, while social influence has no effect on consumer purchase intentions in Bekasi. |
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| Item Description: | http://repository.upnvj.ac.id/12844/1/ABSTRAK.pdf http://repository.upnvj.ac.id/12844/3/AWALAN.pdf http://repository.upnvj.ac.id/12844/4/BAB%20I.pdf http://repository.upnvj.ac.id/12844/5/BAB%20II.pdf http://repository.upnvj.ac.id/12844/6/BAB%20III%20.pdf http://repository.upnvj.ac.id/12844/7/BAB%20IV.pdf http://repository.upnvj.ac.id/12844/8/BAB%20V.pdf http://repository.upnvj.ac.id/12844/10/DAFTAR%20PUSTAKA.pdf http://repository.upnvj.ac.id/12844/11/LAMPIRAN.pdf http://repository.upnvj.ac.id/12844/12/RIWAYAT%20HIDUP.pdf http://repository.upnvj.ac.id/12844/2/ARTIKEL%20KI.pdf |