Analisis Keunggulan Bersaing Produk Hand Sanitizer Antis Di Masa Pandemi

During the Covid-19 pandemic, people are required to maintain health protocols. Health and hygiene tools are needed, one of which is hand sanitizer. So that the demand for hand sanitizers has increased and there are many brands of hand sanitizers circulating at varying prices. This study is a quanti...

Full description

Saved in:
Bibliographic Details
Main Author: Arum Nurfajriani, (Author)
Format: Book
Published: 2021-07-09.
Subjects:
Online Access:Link Metadata
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000 am a22000003u 4500
001 repoupnvj_12896
042 |a dc 
100 1 0 |a Arum Nurfajriani, .  |e author 
245 0 0 |a Analisis Keunggulan Bersaing Produk Hand Sanitizer Antis Di Masa Pandemi 
260 |c 2021-07-09. 
500 |a http://repository.upnvj.ac.id/12896/23/ABSTRAK.pdf 
500 |a http://repository.upnvj.ac.id/12896/24/AWAL.pdf 
500 |a http://repository.upnvj.ac.id/12896/25/BAB%201.pdf 
500 |a http://repository.upnvj.ac.id/12896/26/BAB%202.pdf 
500 |a http://repository.upnvj.ac.id/12896/27/BAB%203.pdf 
500 |a http://repository.upnvj.ac.id/12896/28/BAB%204.pdf 
500 |a http://repository.upnvj.ac.id/12896/29/BAB%205.pdf 
500 |a http://repository.upnvj.ac.id/12896/30/DAFTAR%20PUSTAKA.pdf 
500 |a http://repository.upnvj.ac.id/12896/31/RIWAYAT%20HIDUP.pdf 
500 |a http://repository.upnvj.ac.id/12896/32/LAMPIRAN.pdf 
500 |a http://repository.upnvj.ac.id/12896/11/ARTIKEL%20KI.pdf 
520 |a During the Covid-19 pandemic, people are required to maintain health protocols. Health and hygiene tools are needed, one of which is hand sanitizer. So that the demand for hand sanitizers has increased and there are many brands of hand sanitizers circulating at varying prices. This study is a quantitative study designed to prove and analyze the effect of product innovation, price and brand image on the competitive advantage ofproducts hand sanitizer Antis. Theppopulation in this studyywere peopleewho bought or wereuusing hand sanitizer Antisin the West Bogor sub-district, Bogor City. The sample size used is 96 respondents, and non-probability sampling method is used with purposive sampling type. Data collection was done by distributing questionnaires via google form. The dataaanalysis techniqueuused is the PartiallLeast Squares (PLS) method. The resultssof thissstudy indicateethat the producttinnovation variable has a contribution of 0.214 with a significant value of 0.006, then the price variable has a contribution of 0.246 with a significant value of 0.014 and the brand image variable has a contribution of 0.484 with a significant value of 0.000 to competitive advantage. So competitive advantage is influenced by product innovation, price and brand image variables of 70.9%. This shows that product innovation, price and brand image have a positive and significant impact on competitive advantage 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
546 |a id 
690 |a HB Economic Theory 
690 |a HF Commerce 
655 7 |a Thesis  |2 local 
655 7 |a NonPeerReviewed  |2 local 
787 0 |n http://repository.upnvj.ac.id/12896/ 
787 0 |n http://repository.upnvj.ac.id 
856 4 1 |u http://repository.upnvj.ac.id/12896/  |z Link Metadata