SHOPEE LIVE : Strategi Komunikasi Pemasaran Shopee dalam membantu UMKM di masa Pandemi Covid-19

• Main Author: Shenny Hapsari, (Author)
• Format: Book
• Published: 2021-05-28.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upnvj.ac.id/12929/1/ABSTRAK.pdf; http://repository.upnvj.ac.id/12929/2/AWAL.pdf; http://repository.upnvj.ac.id/12929/12/BAB%201.pdf.pdf; http://repository.upnvj.ac.id/12929/13/BAB%202.pdf.pdf; http://repository.upnvj.ac.id/12929/14/BAB%203.pdf.pdf; http://repository.upnvj.ac.id/12929/15/BAB%204.pdf.pdf; http://repository.upnvj.ac.id/12929/16/BAB%205.pdf.pdf; http://repository.upnvj.ac.id/12929/17/DAFTAR%20PUSTAKA.pdf; http://repository.upnvj.ac.id/12929/9/RIWAYAT%20HIDUP.pdf; http://repository.upnvj.ac.id/12929/10/LAMPIRAN.pdf; http://repository.upnvj.ac.id/12929/11/ARTIKEL%20KI.pdf
• Keywords: H Social Sciences (General); HF Commerce

Shopee live trend in mid-2019, UMKM still find it difficult to get the Shopee Live Feature, even though they want to get the Shopee Live Feature. UMKM must improve the appearance of their stores first, such as increasing sales, improving store ratings, chat appearance must be above 80% and there should be no penalties in the online shop. So that now in mid-2020 during this pandemic, Shopee is carrying out one of the right marketing communication strategy activities for UMKM that are hit by the crisis. Shopee opened the Shopee Live Feature for UMKM who want to survive in their business world by means of UMKM by creating a shop account at Shopee, which immediately gets the Shopee Live Feature. With this kind of step, Shopee has succeeded in increasing the number of visits to UMKM stores, then UMKM sales increased by an average of 3.5 times during the pandemic, then there was also an increase in viewing time by 70%. The Shopee Live feature has become a vital tool for sellers in presenting their products and confirming the quality of items guaranteed, directly.