PENGARUH E-SERVICE QUALITY DAN HARGA TERHADAP KEPUTUSAN PENGGUNAAN PRODUK DANA INDONESIA'S DIGITAL WALLET
This study aims to analyze and prove whether there is an effect of E-service quality and price on usage decisions. This research method is quantitative with a sample of 100 respondents using E-wallet Dana domiciled in the DKI Jakarta area. The data analysis technique used is descriptive analysis and...
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Format: | Book |
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2021-07-08.
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Summary: | This study aims to analyze and prove whether there is an effect of E-service quality and price on usage decisions. This research method is quantitative with a sample of 100 respondents using E-wallet Dana domiciled in the DKI Jakarta area. The data analysis technique used is descriptive analysis and inferential analysis with the SmartPLS version 3.3.3 analysis tool. The results show that E-service quality has an effect on usage decisions. The price variable has an effect on the usage decision. Then, together the variables of E-service quality and price have an influence on the usage decision. |
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Item Description: | http://repository.upnvj.ac.id/12933/1/ABSTRAK.pdf http://repository.upnvj.ac.id/12933/2/AWAL.pdf http://repository.upnvj.ac.id/12933/3/BAB%201.pdf http://repository.upnvj.ac.id/12933/4/BAB%202.pdf http://repository.upnvj.ac.id/12933/5/BAB%203.pdf http://repository.upnvj.ac.id/12933/6/BAB%204.pdf http://repository.upnvj.ac.id/12933/7/BAB%205.pdf http://repository.upnvj.ac.id/12933/8/DAFTAR%20PUSTAKA.pdf http://repository.upnvj.ac.id/12933/9/RIWAYAT%20HIDUP.pdf http://repository.upnvj.ac.id/12933/10/LAMPIRAN.pdf http://repository.upnvj.ac.id/12933/11/ARTIKEL%20KI.pdf |