Pengaruh Influencer Marketing dan Brand Awareness Terhadapa Keputusan Pembelian Street Boba
This research is using a descriptive quantitative study that aims to see and analyze the influence of Influencer Marketing and Brand Awareness on Street Boba Purchase Decisions. The sample selection technique in this study used a non-probability sampling technique so that the entire population was u...
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2021-07-12.
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| Summary: | This research is using a descriptive quantitative study that aims to see and analyze the influence of Influencer Marketing and Brand Awareness on Street Boba Purchase Decisions. The sample selection technique in this study used a non-probability sampling technique so that the entire population was used as a sample using the Lemeshow calculation formula and obtained a sample of 100 respondents. Smart PLS 3.0 Software and Microsoft Office Excel software are used on the Hypothesis testing. The results obtained from the examiners are (1) There is a significant effect of Influencer Marketing on Purchase Decisions, (2) There is a significant effect of Brand Awareness on Purchase Decisions. |
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| Item Description: | http://repository.upnvj.ac.id/13253/1/ABSTRAK.pdf http://repository.upnvj.ac.id/13253/2/AWAL.pdf http://repository.upnvj.ac.id/13253/3/BAB%201.pdf http://repository.upnvj.ac.id/13253/4/BAB%202.pdf http://repository.upnvj.ac.id/13253/5/BAB%203.pdf http://repository.upnvj.ac.id/13253/6/BAB%204.pdf http://repository.upnvj.ac.id/13253/7/BAB%205.pdf http://repository.upnvj.ac.id/13253/8/DAFTAR%20PUSTAKA.pdf http://repository.upnvj.ac.id/13253/10/RIWAYAT%20HIDUP.pdf http://repository.upnvj.ac.id/13253/9/LAMPIRAN.pdf http://repository.upnvj.ac.id/13253/11/ARTIKEL%20Kl.pdf |