Pengaruh Influencer Marketing dan Brand Awareness Terhadapa Keputusan Pembelian Street Boba
This research is using a descriptive quantitative study that aims to see and analyze the influence of Influencer Marketing and Brand Awareness on Street Boba Purchase Decisions. The sample selection technique in this study used a non-probability sampling technique so that the entire population was u...
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2021-07-12.
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| 520 | |a This research is using a descriptive quantitative study that aims to see and analyze the influence of Influencer Marketing and Brand Awareness on Street Boba Purchase Decisions. The sample selection technique in this study used a non-probability sampling technique so that the entire population was used as a sample using the Lemeshow calculation formula and obtained a sample of 100 respondents. Smart PLS 3.0 Software and Microsoft Office Excel software are used on the Hypothesis testing. The results obtained from the examiners are (1) There is a significant effect of Influencer Marketing on Purchase Decisions, (2) There is a significant effect of Brand Awareness on Purchase Decisions. | ||
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