ANALISIS PERBANDINGAN BRAND EQUITY Samsung dan LG
This research is quantitative study that aims to compare brand association, perceived quality, and brand loyalty to brand equity in Samsung and LG companies in the South Jakarta area. This research used 100 respondents as a sample with purposive sampling method. The analysis technique in this study...
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| Format: | Book |
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2021-07-08.
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| Online Access: | Link Metadata |
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