PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP LOYALITAS PELANGGAN MENGGUNAKAN E-WALLET (GOPAY) MILIK PT GOJEK INDONESIA (Penelitian pada pengguna layanan Gopay pada aplikasi Gojek di Jakarta Selatan)
This research is a quantitative research, and the author uses a descriptive method to implement Gopay services. The population selected in this survey are Gopay service users located in South Jakarta. The purpose of this study is to show whether customer loyalty to Gopay services is influenced by br...
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| Format: | Book |
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2021-07-13.
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