PENGARUH BRAND IMAGE, PROMOSI, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PIZZA HUT DI MASA PANDEMI COVID-19

The Covid-19 pandemic has had an impact on the economy in Indonesia. Almost all industrial sectors have been affected by the Covid-19 pandemic, one of which is the accommodation and food and beverage sector. Pizza hut is one of the restaurants affected by Covid-19. This research is a quantitative re...

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Autor principal: Sarah Luthfiyyah Anjani, (Autor)
Formato: Livro
Publicado em: 2021-07-17.
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