REPRESENTASI KECANTIKAN DALAM IKLAN: (Analisis Semiotika Roland Barthes pada Iklan 25 Tahun Wardah di Youtube)

• Main Author: Savira Amanda, (Author)
• Format: Book
• Published: 2021-07-21.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

The concept of true beauty is a relative thing. However, without realizing it, beauty has a standardization that is constructed through impressions in the media, one of which is advertising. Advertising is a means to promote a product to the general public, including beauty products. The purpose of this study was to determine the representation of beauty in the advertisement "25 Years of Wardah - Cantikmu Siap Hadapi Dunia" using the semiotic study of Roland Barhtes. This study uses a qualitative approach. Data collection techniques were carried out through observation on the advertising analysis unit "25 Tahun Wardah - Cantikmu Ready to Face the World" and also through library sources. The results showed that the representation of women's beauty in the advertisement "25 Tahun Wardah - Cantikmu Ready to Face the World" was not only shown through an attractive appearance but also a positive attitude contained in women.

Item Description

http://repository.upnvj.ac.id/13690/1/ABSTRAK.pdf
http://repository.upnvj.ac.id/13690/12/AWAL.pdf
http://repository.upnvj.ac.id/13690/13/BAB%20I.pdf
http://repository.upnvj.ac.id/13690/14/BAB%20II.pdf
http://repository.upnvj.ac.id/13690/15/BAB%20III.pdf
http://repository.upnvj.ac.id/13690/16/BAB%20IV.pdf
http://repository.upnvj.ac.id/13690/17/BAB%20V.pdf
http://repository.upnvj.ac.id/13690/8/DAFTAR%20PUSTAKA.pdf
http://repository.upnvj.ac.id/13690/19/DAFTAR%20RIWAYAT%20HIDUP.pdf
http://repository.upnvj.ac.id/13690/18/LAMPIRAN.pdf
http://repository.upnvj.ac.id/13690/11/ARTIKEL%20KI.pdf