PENGARUH REPUTASI PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN: SURVEI PEMBELI IPHONE DI TOKO PSTORE

• Yazar: Dendy Gustian, (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2021-07-21.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

The corporate reputation becomes one of the consideration points by the consumer in making the decision to buy. Each corporate has its own reputation in terms of public perspective. Company reputation can be described as good and bad. The purpose of this research is to analyze how significant the in...