PENGARUH KREDIBILITAS INFLUENCER MARKETING MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN DESSERT BOX BITTERSWEET BY NAJLA : Survey kepada followers akun Instagram Keanuagl

Currently, the use of influencers has become a very attractive marketing trend to support success in promotional activities through Instagram social media. Influencers who have credibility will certainly be able to influence consumer purchasing decisions for a product. Therefore, this study was cond...

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Bibliographic Details
Main Author: Ni Komang Sukma Dewi Febriyanti, (Author)
Format: Book
Published: 2021-07-19.
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