STRATEGI EXPERIENTIAL MARKETING BRAND LOKAL TAKA CRAFT (Studi Kasus Custom Workshop Taka Craft)

• Main Author: Rakan Adiantoro, (Author)
• Format: Book
• Published: 2020-07-30.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

This study aims to analyze the Taka Craft Local Brand Experential Marketing Strategy with a Custom Workshop as the study case. This study aims to find out the reasons and strategies of Taka Craft in its Experential Marketing through a Custom Workshop. This study uses the SOSTAC Model to analyze the strategies used by Taka Craft in the Custom Workshop. The research approach used in this research is a descriptive qualitative approach with a case study method. This research was conducted by interviewing informants and key informants from Taka Craft consisting of Owner, Crew and Consumers. In addition, a literature study was also carried out in this research.

Item Description

http://repository.upnvj.ac.id/15407/1/ABSTRAK%20SKRIPSI.pdf
http://repository.upnvj.ac.id/15407/2/FILE%20SKRIPSI%20RAKAN.pdf
http://repository.upnvj.ac.id/15407/3/BAB%20I%20SKRIPSI%20RAKAN%20FINAL.pdf
http://repository.upnvj.ac.id/15407/4/BAB%20II%20FINAL%20SKRIPSI.pdf
http://repository.upnvj.ac.id/15407/5/BAB%20III%20Final%20Skripsi.pdf
http://repository.upnvj.ac.id/15407/6/BAB%20IV%20Final%20Skripsi.pdf
http://repository.upnvj.ac.id/15407/7/BAB%20V%20Final%20Skripsi.pdf
http://repository.upnvj.ac.id/15407/8/DAFTAR%20PUSTAKA%20skripsi.pdf
http://repository.upnvj.ac.id/15407/9/DAFTAR%20RIWAYAT%20HIDUP%20skripsi.pdf
http://repository.upnvj.ac.id/15407/10/Lampiran%20Skripsi.pdf
http://repository.upnvj.ac.id/15407/11/JURNAL%20RINGKAS%20SKRIPSI%20RAKAN%20FINAL.pdf