STRATEGI EXPERIENTIAL MARKETING BRAND LOKAL TAKA CRAFT (Studi Kasus Custom Workshop Taka Craft)
This study aims to analyze the Taka Craft Local Brand Experential Marketing Strategy with a Custom Workshop as the study case. This study aims to find out the reasons and strategies of Taka Craft in its Experential Marketing through a Custom Workshop. This study uses the SOSTAC Model to analyze the...
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2020-07-30.
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260 | |c 2020-07-30. | ||
500 | |a http://repository.upnvj.ac.id/15407/1/ABSTRAK%20SKRIPSI.pdf | ||
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500 | |a http://repository.upnvj.ac.id/15407/10/Lampiran%20Skripsi.pdf | ||
500 | |a http://repository.upnvj.ac.id/15407/11/JURNAL%20RINGKAS%20SKRIPSI%20RAKAN%20FINAL.pdf | ||
520 | |a This study aims to analyze the Taka Craft Local Brand Experential Marketing Strategy with a Custom Workshop as the study case. This study aims to find out the reasons and strategies of Taka Craft in its Experential Marketing through a Custom Workshop. This study uses the SOSTAC Model to analyze the strategies used by Taka Craft in the Custom Workshop. The research approach used in this research is a descriptive qualitative approach with a case study method. This research was conducted by interviewing informants and key informants from Taka Craft consisting of Owner, Crew and Consumers. In addition, a literature study was also carried out in this research. | ||
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655 | 7 | |a NonPeerReviewed |2 local | |
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