STRATEGI EXPERIENTIAL MARKETING BRAND LOKAL TAKA CRAFT (Studi Kasus Custom Workshop Taka Craft)

This study aims to analyze the Taka Craft Local Brand Experential Marketing Strategy with a Custom Workshop as the study case. This study aims to find out the reasons and strategies of Taka Craft in its Experential Marketing through a Custom Workshop. This study uses the SOSTAC Model to analyze the...

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Bibliographic Details
Main Author: Rakan Adiantoro, (Author)
Format: Book
Published: 2020-07-30.
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