Peran Electronic Word Of Mouth (Ewom) Di Dalam Perbelanjaan Skincare Generasi Z (Studi Deskriptif Kualitatif Pada Pengguna Twitter)
Generation Z is very involved in eWOM on social media, especially in their shopping journey. However, in determining actions that refer to purchasing decisions, they need accurate information and will mix information from one source with another. 80% of those who plan to make a purchase online will...
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2021-11-29.
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