ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA BRIO DI BOGOR
The Honda Brio car obtained the highest car sales figure in Indonesia in 2020 but has a lower brand image than its competitors as measured by the Top Brand Index. Based on this background, this study aims to determine, prove, and analyze the effects of brand image, product quality, and price on purc...
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2022-01-13.
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