ANALISIS KEPUTUSAN PEMBELIAN PRODUK INVESTASI REKSA DANA PADA APLIKASI FINTECH "BIBIT"

This study was conducted to determine and analyze the effect of sales promotion and social media marketing on purchasing decisions for mutual fund investment products in the fintech Bibit application partially and simultaneously. This type of research is quantitative and uses primary data sources. T...

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Bibliographic Details
Main Author: Aulia Riskia, (Author)
Format: Book
Published: 2022-01-05.
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