PENGARUH E-WOM DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA BASO ACI AKANG
This research is quantitative and objectives to determine the effect of E-WOM and brand image on purchasing decisions. The research population is Baso Aci Akang consumers who are in the West Jakarta area where the sample used is 100 respondents, with non-probability sampling methods, especially purp...
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Format: | Book |
Published: |
2021-12-31.
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Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
Call Number: |
A1234.567 |
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Copy 1 | Available |