KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG

This study aims to determine and analyze the effect of celebrity endorser, product quality and perceived ease of use on Samsung smartphone purchasing decisions. This research method uses quantitative methods. The sample used was 75 respondents from Samsung smartphone consumers in South Jakarta with...

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Bibliographic Details
Main Author: Hanifah, (Author)
Format: Book
Published: 2022-01-03.
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