PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PENGGUNAAN PADA E-COMMERCE TOKOPEDIA (PENELITIAN PADA GENERASI MILENIAL DI JAKARTA)
The purpose of this study was to determine the effect of service quality and brand image on the decision to use Tokopedia e-commerce in the millennial generation in the DKI Jakarta area. The approach used in this research is quantitative with the population, namely Tokopedia e-commerce consumers who...
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| Format: | Book |
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2021-07-12.
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