PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING UMKM KULINER DI KECAMATAN SUKMAJAYA

• Yazar: Anisa Tri Pujianti, (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2022-01-04.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Link Metadata

This research aims to determine and analyze the effect of market orientation and product innovation on the competitive advantage of culinary MSME in Sukmajaya District. The population in this research were culinary MSME in Sukmajaya District and 111 respondents were taken as samples. Probability sam...