PENGARUH KUALITAS PRODUK, PROMOSI, DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN PADA E-COMMERCE SHOPEE: Studi Kasus pada Mahasiswa di Jakarta Selatan

• Auteur principal: Viona Aliadisa, (Auteur)
• Format: Livre
• Publié: 2022-01-13.
• Sujets: Thesis; NonPeerReviewed
• Accès en ligne: Link Metadata

When many people choosing to shop online, especially during the Covid-19 pandemic, there is a great need for e-commerce with the best quality products, promotions, and brand image. This study aims to prove that there is an effect of product quality on consumer satisfaction, promotion on consumer sat...