PENGARUH PENGALAMAN KONSUMEN DAN NILAI KONSUMEN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN

• Main Author: Syafa'atun Munajah, (Author)
• Format: Book
• Published: 2021-12-31.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

This quantitative research was conducted to examine the influence of consumer experience and consumer value on consumer loyalty through consumer satisfaction by using a sample of 100 respondents through purposive sampling method. The data was collected using a questionnaire via a google form which was distributed to the 2018-2021 FEB UPN Veteran Jakarta Undergraduate Program Students. In data analysis using Partial Least Square software. With the test results obtained, namely (1) consumer experience does not have a significant influence on consumer loyalty. (2) Consumer value has a significant influence on consumer loyalty. (3) Consumer satisfaction has a significant influence on consumer loyalty. (4) Consumer experience has no influence on consumer loyalty through customer satisfaction. (5) Consumer value has no influence on consumer loyalty through customer satisfaction.

Item Description

http://repository.upnvj.ac.id/17024/1/ABSTRAK.pdf
http://repository.upnvj.ac.id/17024/16/AWAL.pdf
http://repository.upnvj.ac.id/17024/3/BAB%201.pdf
http://repository.upnvj.ac.id/17024/4/BAB%202.pdf
http://repository.upnvj.ac.id/17024/5/BAB%203.pdf
http://repository.upnvj.ac.id/17024/14/BAB%204.pdf
http://repository.upnvj.ac.id/17024/13/BAB%205.pdf
http://repository.upnvj.ac.id/17024/8/DAFTAR%20PUSTAKA.pdf
http://repository.upnvj.ac.id/17024/9/RIWAYAT%20HIDUP.pdf
http://repository.upnvj.ac.id/17024/10/LAMPIRAN.pdf
http://repository.upnvj.ac.id/17024/11/HASIL%20PLAGIARISME.pdf
http://repository.upnvj.ac.id/17024/15/ARTIKEL%20KI.pdf