PENGARUH PENGALAMAN KONSUMEN DAN NILAI KONSUMEN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN

This quantitative research was conducted to examine the influence of consumer experience and consumer value on consumer loyalty through consumer satisfaction by using a sample of 100 respondents through purposive sampling method. The data was collected using a questionnaire via a google form which w...

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Main Author: Syafa'atun Munajah, (Author)
Format: Book
Published: 2021-12-31.
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3rd Floor Main Library

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Call Number: A1234.567
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