PENGARUH ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING, DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE MARKETPLACE SHOPEE
This study aims to determine how the influence of online customer reviews, online customer ratings, and e-service quality on purchasing decisions in the Shopee online marketplace. This study uses quantitative methods with primary data sources. The population of this study are Shopee users who are in...
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| Format: | Book |
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2022-01-07.
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