PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA VIXION(Studi Kasus Pada Jakarta Timur dan Jakarta Selatan)

• Main Author: Lioni Nurmalia Safitri, (Author)
• Format: Book
• Published: 2021-02-05.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata

Summary

ABSTRACT This research aims to create product innovations, prices, In addition, the variable acts as an independent promotion, after which the purchasing decision is the dependent variable. The population in this research is Yamaha Vixion users in East Jakarta and South Jakarta. The illustration was taken from 75 respondents with a non probability sampling method using purposive sampling method. Information gathering is done via a Google form. The analysis method uses the Partial Least Square method. Based on the results of information processing with Partial Least Square which has results if it affects purchasing decisions. Price does not influence purchasing decisions. Promotion does not influence purchasing decisions. Keywords: Product Quality, Price, Promotion

Item Description

http://repository.upnvj.ac.id/17262/1/ABSTRAK.docx.pdf
http://repository.upnvj.ac.id/17262/3/AWAL.pdf
http://repository.upnvj.ac.id/17262/4/BAB%201.pdf
http://repository.upnvj.ac.id/17262/5/BAB%202.pdf
http://repository.upnvj.ac.id/17262/6/BAB%203.pdf
http://repository.upnvj.ac.id/17262/7/BAB%204.pdf
http://repository.upnvj.ac.id/17262/8/BAB%205.pdf
http://repository.upnvj.ac.id/17262/9/DAFTAR%20PUSTAKA.pdf
http://repository.upnvj.ac.id/17262/12/RIWAYAT%20HIDUP.pdf
http://repository.upnvj.ac.id/17262/13/LAMPIRAN.pdf
http://repository.upnvj.ac.id/17262/14/HASIL%20PLAGIARISME.pdf
http://repository.upnvj.ac.id/17262/15/ARTIKEL%20KI.pdf