PENGARUH BRAND AMBASSADOR, PROMOTION, DAN VARIETY SEEKING TERHADAP BRAND SWITCHING PADA ONLINE MARKETPLACE TOKOPEDIA
This study aims to find out how the influence of brand ambassadors, promotions, and variety seeking on brand switching in the Tokopedia online marketplace. This study uses quantitative methods with primary data sources. The population of this study are e-commerce users, one of which is Tokopedia in...
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| Format: | Book |
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2022-01-13.
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| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |