PENGARUH HARGA, GAYA HIDUP DAN PERSEPSI NILAI TERHADAP KEPUTUSAN PEMBELIAN LAYANAN PREMIUM PADA APLIKASI STREAMING MUSIK SPOTIFY

Competition in the digital world, especially in music streaming services, is now growing. Every year there are many new service offers and features offered by each music streaming service to attract people's interest. This makes it very possible for the public to choose and make purchasing deci...

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Bibliographic Details
Main Author: Raka Mulya Farandi, (Author)
Format: Book
Published: 2022-01-13.
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