ANALISIS KEPUTUSAN INVESTASI GEN Z DI BOGOR PADA MASA PANDEMI COVID-19

This research study is a quantitative study that aims to analyze the effect of financial literacy, overconfidence and herding on Gen Z investment decisions in Bogor during the pandemic covid-19. This research uses Gen Z investors live in Bogor as the population and uses a sample of 100 respondents....

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Bibliographic Details
Main Author: Tasya Nur Safitri, (Author)
Format: Book
Published: 2021-07-12.
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520 |a This research study is a quantitative study that aims to analyze the effect of financial literacy, overconfidence and herding on Gen Z investment decisions in Bogor during the pandemic covid-19. This research uses Gen Z investors live in Bogor as the population and uses a sample of 100 respondents. This research method uses PLS (Partial Least Square) with SmartPLS 3.0 software and distributing questionnaires with google form. The results show that: (1) Financial literacy affects investment decisions (2) Overconfidence affects investment decisions (3) Herding has no influence on investment decisions 
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