PERAN E-BANKING TERHADAP KEPUASAN DAN LOYALITAS NASABAH PT. BANK CENTRAL ASIA Tbk.

• Main Author: Hika Rochmah, (Author)
• Format: Book
• Published: 2021-06-21.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upnvj.ac.id/17670/1/ABSTRAK.pdf.pdf; http://repository.upnvj.ac.id/17670/12/AWAL.pdf.pdf; http://repository.upnvj.ac.id/17670/11/BAB%20I.pdf.pdf; http://repository.upnvj.ac.id/17670/3/BAB%20II.pdf.pdf; http://repository.upnvj.ac.id/17670/4/BAB%20III.pdf.pdf; http://repository.upnvj.ac.id/17670/5/BAB%20IV.pdf.pdf; http://repository.upnvj.ac.id/17670/6/DAFTAR%20PUSTAKA.pdf.pdf; http://repository.upnvj.ac.id/17670/8/RIWAYAT%20HIDUP.pdf.pdf; http://repository.upnvj.ac.id/17670/10/LAMPIRAN.pdf.pdf
• Keywords: HG Finance

With the development of technology, the banking industry innovates digital banking services by presenting the E-Banking system. E-Banking provides various benefits for customers, banks and authorities. Based on the results of the survey, the authors show that customers, especially at PT. Bank Central Asia Tbk., give a positive response to the use of E-Banking services which provide various conveniences for transactions such as transfers, bill payments, m-commerce, voucher purchases and so on. In addition, PT. Bank Central Asia Tbk. also provides a good level of security for its E-Banking system for the convenience of customers. In terms of convenience, comfort and security felt by customers, it gives a high value to the performance and services provided by PT. Bank Central Asia Tbk.. The customer's positive response produces a satisfaction that creates customer loyalty. Therefore, the role of E-Banking is one of the alternatives for Bank BCA in improving and maintaining customer satisfaction and loyalty through performance and innovation in digital banking services.