REPRESENTASI DESTINATION BRANDING DALAM VIDEO CSR DESA WISATA TELKOM INDONESIA: Analisis Isi Video CSR "Peran Aktif Telkom Indonesia Bantu Kampung Cecer melalui CSR Desa Wisata"
Being the largest telecommunications company in Indonesia makes Telkom Indonesia carry out social responsibility programs for the people of Kampung Cecer, Liang Ndara Village, NTT. Presenting the concept of a tourist village for the CSR program, Telkom Indonesia helps infrastructure and promotes tou...
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2022-04-28.
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| Summary: | Being the largest telecommunications company in Indonesia makes Telkom Indonesia carry out social responsibility programs for the people of Kampung Cecer, Liang Ndara Village, NTT. Presenting the concept of a tourist village for the CSR program, Telkom Indonesia helps infrastructure and promotes tourism in kampung Cecer through a promotional video. Applying Roland Barthes's semiotic theory, this study aims to determine the sign system of denotation, connotation and myths contained in the CSR videos of tourist villages owned by Telkom Indonesia. Then discussing the destination branding representation inside that video. The method used in this research is descriptive qualitative using content analysis techniques and constructivism paradigm. For obtaining the data in this study was carried out through documentation and literature studies. The result of this study has presenting that destination branding wasn't only represented through cultural element. But there are other elements such as geographical and history of kampung Cecer was also containd in the sign system of denotation, connotation and myths of that CSR video. |
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| Item Description: | http://repository.upnvj.ac.id/17936/1/ABSTRAK.pdf http://repository.upnvj.ac.id/17936/2/AWAL.pdf http://repository.upnvj.ac.id/17936/3/BAB%201.pdf http://repository.upnvj.ac.id/17936/4/BAB%202.pdf http://repository.upnvj.ac.id/17936/5/BAB%203.pdf http://repository.upnvj.ac.id/17936/14/BAB%204.pdf http://repository.upnvj.ac.id/17936/7/BAB%205.pdf http://repository.upnvj.ac.id/17936/8/DAFTAR%20PUSTAKA.pdf http://repository.upnvj.ac.id/17936/11/RIWAYAT%20HIDUP.pdf http://repository.upnvj.ac.id/17936/9/LAMPIRAN.pdf http://repository.upnvj.ac.id/17936/10/HASIL%20PLAGIARISME.pdf http://repository.upnvj.ac.id/17936/12/ARTIKEL%20KI.pdf |