PROGRAM TALK SHOW "KATA SANDI" DI INEWS DAN MINAT BERWIRAUSAHA MASYARAKAT KELURAHAN PULO GEBANG DI MASA PANDEMI COVID-19

• Main Author: Ferina Syafa Vaagna, (Author)
• Format: Book
• Published: 2021-07-28.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Link Metadata
• Notes: http://repository.upnvj.ac.id/18070/1/ABSTRAK.pdf; http://repository.upnvj.ac.id/18070/9/AWAL.pdf; http://repository.upnvj.ac.id/18070/2/BAB%20I.pdf; http://repository.upnvj.ac.id/18070/3/BAB%20II.pdf; http://repository.upnvj.ac.id/18070/4/BAB%20III.pdf; http://repository.upnvj.ac.id/18070/5/BAB%20IV.pdf; http://repository.upnvj.ac.id/18070/6/BAB%20V.pdf; http://repository.upnvj.ac.id/18070/7/DAFTAR%20PUSTAKA.pdf; http://repository.upnvj.ac.id/18070/10/RIWAYAT%20HIDUP.pdf; http://repository.upnvj.ac.id/18070/8/LAMPIRAN.pdf; http://repository.upnvj.ac.id/18070/11/HASIL%20PLAGIARISME.pdf; http://repository.upnvj.ac.id/18070/12/ARTIKEL%20KI.pdf
• Keywords: H Social Sciences (General); HN Social history and conditions. Social problems. Social reform

The existence of information is inseparable in carrying out various activities. Information is not just a message, but more than that, information must contain facts and useful data to reduce uncertainty. Television is a mass media whose role is to inform various messages widely in a short time. Its existence is able to influence the audience both cognitively, affectively, and behaviorally through a variety of existing program offerings. The program talk show "Kata Sandi" is an educational television program because it provides credible information related to economic and entrepreneurial issues. The stimulus provided by the program is expected to overcome employment problems. This is because the problem is still a serious problem, especially during the Covid-19 pandemic, DKI Jakarta became the highest contributor to the unemployment rate which caused an increase of 10.95%. Entrepreneurship is one of the activities carried out by the community to keep the economy moving with production, trade and service activities. Through the use of television media to find information, it can be done because there are changes in lifestyle that make people more active at home. Based on this, television media also contributes to assisting the government in overcoming labor problems. This study uses SOR theory as a theory that is tested for relevance, regression testing, and hypothesis testing with the aim of proving whether or not there is an influence of the program talk show "Kata Sandi" on entrepreneurial interest. Using a quantitative research approach with an explanatory survey method through questionnaires distributed via Whatsapp to the people of Pulo Gebang Village who watched the "Kata Sandi" talk show program on iNews using purposive sampling. The results showed that there was a significant effect of the "Kata Sandi" talk show program on the interest in entrepreneurship in the Pulo Gebang Village community, with hypothesis testing H1 was accepted and H0 was rejected.