PENGARUH STRATEGI BAURAN PEMASARAN DIGITAL TERHADAP KINERJA PEMASARAN MELALUI PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT UMKM 4.0 DKI JAKARTA

This study analyzed the marketing performance of MSME 4.0 DKI Jakarta. The research objectives are to examine the influence of marketing mix strategy and customer relationship management on marketing performance, as well as to examine the effect of digital marketing mix strategy on customer relation...

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Bibliographic Details
Main Author: Alvina Mumtaza Yusuf, (Author)
Format: Book
Published: 2022-01-10.
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Online Access:Link Metadata
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