ANALISIS PENGARUH SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI EMOSI KONSUMEN SEBAGAI VARIABLE INTERVENING PADA 7-ELEVEN WILAYAH DEPOK MARGONDA
The design of the shop atmosphere in a retail store, especially on convinience store such as 7 - Eleven is very important. I order to provide the consumer stimulates positive emotions which certainly have an impact on their purchasing decisions. This study was condected to examine the effect of the...
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| Format: | Book |
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2017-01-26.
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| Online Access: | Link Metadata |
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