PENGARUH PROMOTION MIX TERHADAP PURCHASEINTENTION DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING PRODUK NMW SKIN CARE DI CIPUTAT TIMUR

This study aims to examine the effect on promotion mix of the purchase intention, with brand awareness as an intervening variable NMW skin care products in Ciputat Timur. The population in this study a total of 100 respondents who using NMW skin care pruducts Ciputat Timur. The population in this st...

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Main Author: Suci Damayanti, (Author)
Format: Book
Published: 2017-01-26.
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