PENGARUH IKLAN, ELECTRONIC WORD OF MOUTH DAN KEPERCAYAAN TERHADAP PURCHASE DECISION ONLINE SHOP

This study was conducted to examine the influence of advertising, electronic word of mouth, and confidence in the purchase decision. The research data was taken from a single source, namely berrybenka.com website visitors. In this study the number of samples required is 87 respondents. This analysis...

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Bibliographic Details
Main Author: Eddy Santoso, (Author)
Format: Book
Published: 2017-01-26.
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Online Access:Link Metadata
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